Player Comps

I want to publish this article from a friend of mine, Bill Zender. Bill is an accomplished author and casino operations expert. There are always two side to every business deal. As a casino player who wagers large sums of money, and casino operators manage those wagers, let it be known that this is certainly a business deal.

As an agent for the player,  Gore Gaming is always negotiating the best deal for our players. With these negotiations education is always key. Understanding the value of comps, hard cost such as airfare or outside tickets expenses and promotional chips is the key to getting the best deal for the player. However, the casino must also be in a position to not have a negative expectation about the patron’s expected amount of play. Below is Bill’s article about the issue of “bad promotions” as it relates to promotional chips. Enjoy the read and feel free to comment with questions.

Promotional Chips: The “New” Advantage Play

I’ve been getting a lot of emails lately on questions about promotional chips used to attract players to specific properties. In order to be more competitive, a number of casinos are offering customers “promotional chips” equal to a percentage of dollars those players place on deposit in the casino cage. Sometimes the programs do not “pencil out”, and represent a negative expectation for the casino. For example; one casino ran a promotion where any player placing $50,000 or more on deposit would receive (immediately) 10% in single play promotional chips. The only restrictions were, the customers had to play no less than two baccarat shoes (about 150 to 160 hands) at a $1,000 minimum. Is this a good promotion or a bad promotion?

  • The cost of single play promo chips in baccarat (Player bets) is 0.493 X amount of chips issued. In this case it would be, $5,000 X 0.493 = $2,467.
  • Based on a $1,000 minimum bet and the maximum number of hands of 160, the total handle for the required two shoes would equal $160,000. At a Player bet H/A of 1.23%, the theoretical win (T-Win) is equal to $1,968 ($160,000 X 1.23%)

Even if the promotion attracted customers that played every possible hand in the two baccarat shoes, the casino does not stand a chance of recouping their cost if the player sticks to the exact terms of the agreement. Many casinos agree to this promotion because they feel the “real” baccarat players will wager a higher bet and play longer. The knowledgeable customers play to scalp the casino for the $500, and think nothing of moving from casino to casino collecting their ill gotten gains. The bottom-line: Be sure the terms “pencils out” before agreeing to offer the promotion.

Why Does A Casino Offer Comps?

  • February 24, 2017
  • By admin
  • In Uncategorized
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While casinos are in the business to earn a profit, they need to establish marketing strategies that help them recoup some of the expense incurred while running that business. This major marketing strategy being comps. These complimentarys are used to attract new players and reward existing players. Comps take a variety of forms, but the most common comps are free drinks on the casino floor while you are on your favorite slot or table game or buffet comps for those patrons who start to get recognized as a player who has higher potential. Casino players who have spent larger amounts of money within the casino usually start to receive higher forms of complimentary offers including rooms, food and beverages, show tickets and limo transportation to and from the casino. These strategies are in place to keep the players satisfied and to continue their patronage and loyalty to the casino.

This form of casino marketing strategy gives gamblers the feeling that they actually gained something from the casino as opposed to simply spending money. This also gives the casino a chance to show their appreciation towards their customers for their advocacy. However, these freebies and bonuses require some spending on the casinos part. This means that casinos need to carefully monitor the effect of said marketing strategies because it affects their finances. In order to reduce bonus abuse by gamblers, some casinos have attached a wagering requirement to casino promo chips.

Big picture: casinos want to attract new customers to accumulate profit. An increase in the number of patrons gambling and the utilization of the provided services means an increase in the likelihood that the casino will turn a larger profit. That is why it is important for casinos to establish these effective marketing strategies.

Understanding that casinos earn a majority of their revenue from the built-in house advantage on each of their casino games is important to understanding how a casino earns a profit. If these games perform as designed, casino management has the ability to elevate the quantity of dividends by exercising a specific marketing strategy that will entice players to spend at their casino and further increase possible revenue.

Gambling Tips

We have collected some of the best and most used gambling tips to help you master the games. We have touched on several of your favorite games, including poker, blackjack, craps, and gambling in general.  Please feel free to comment below with your best gaming tips if you’ve seen that we’ve forgot some, or join us on Facebook and Twitter for more tips and tricks!

  • Gamble money you can afford to lose. If you need the money, don’t gamble.
  • Start with minimal bets. When winning, intensify the betting progressively as you win risking only a calculated portion of your wins.
  • Gamble half of what you are willing to risk. This way, if you don’t win, you will give yourself a second chance, another day.
  • Always split 7’s against a dealer’s card of equal or lower value.
  • Always split 2’s or 3’s against a 4, 5, or 6.
  • Always split Aces and 8’s, no matter what the dealer’s up card is.
  • Never split face cards, 10’s, or 5’s.
  • Always stand on hard 17 or higher
  • If the dealer has a 10, hit until you have 17 or higher.
  • Hit a soft 17 against a dealer’s 10.
  • If allowed, surrender hard 15 against a dealer’s 10, and 16 (but not a pair of 8’s) against a dealer’s 9, 10 or Ace.
  • Never take insurance unless you are counting cards
  • Keep your emotions under control.
  • The dealer is only the messenger, don’t take you’re losses out on him.
  • Don’t blame other players. If players at the table are upsetting you with their playing strategies, you can always move.
  • Study the last man at your blackjack table; if he seems inexperienced or desperate, move on.
  • Losing your money isn’t worth the price of a free drink.
  • Set loss limits and win goals.
  • If you want to make money, be sure you know who your opponents are and be sure you can play at least as well as they can.
  • Most experts agree that you should start with at least 50 times the table limit.
  • Top poker players typically play 20 to 30% of their starting hands. Remove some of the luck element of poker by concentrating on higher value starting hands.
  • Only call if you think you have the best hand at the table. If you wouldn’t raise then you may want to consider abandoning the hand.
  • Top players only bluff when they know there’s a low risk of being called. Don’t depend on bluffs to get out of a bad luck string.
  • The best way to beat a diligent player is to be unpredictable. A player that’s easy to understand is a player that’s easy to beat
  • If the board is single suited and your best hand is a three of a kind then you need to consider someone may very well have a flush.
  • Play when you’re felling good. If you’re feeling angry, tired or sad you probably won’t play your best.
  • Ask the dealer for help. A good dealer is always willing and able to answer your questions.
  • You don’t want to disrupt the game by getting your hands in the way of a toss. Keep them off the table when the dice are being thrown.
  • Don’t throw your money away. Take a moment to review the table and game in progress before you put your money down.
  • Stick to tables that have a minimum you’re comfortable with. I bad run at a high minimum can have a very bad effect on your bankroll.
  • Give the dice a good toss. Don’t slide them across the table or drop them. One false roll is fine for a beginner but don’t make a habit
  • Pick up after yourself. It’s your responsibility to pick up your winnings. Don’t expect the dealer to hand them to you.
  • The optimum long play strategy is to make Pass/Don’t Pass and Come/Don’t Come bets.
  • Never make a Line or Come bet that you can’t back up with full Odds. The Odds are where you can minimize the house edge.
  • Place the six or eight to win in multiples of $6. These are the only worthwhile place bets on the craps table.
  • The proposition bets in the center of the table have a high house advantage. Some carry a casino advantage as high as 16%!
  • Keep it to yourself. If you are a Don’t Pass bettor never yell, “Come on, seven!” It’s extremely rude to root against your fellow players.
  • A machine is never due to hit a jackpot. Each time you spin the reels at a slot machine you have the same chance of hitting any jackpot regardless of whether or not the machine has recently hit this jackpot. This means that a machine can go many days without a significant payout or could have two giant payouts in a row.
  • Three-reel slot machines with only one payline usually offer the best overall percentages for coming out ahead.
  • It seems like your odds would be better with the increase in paylines but the payout rates aren’t nearly as good as those found on single-payline slots.
  • You’ll usually do better playing a single coin in a dollar slot machine than three coins in a quarter slot machine.
  • To win jackpots and the highest payouts you should always play maximum coins.
  • Faster slot machine play does not increase your chances of winning.
  • It doesn’t matter if you pull the handle or hit the Spin button. People have their superstitions but the slot machine couldn’t care less.
  • The number of coins played has no affect on the outcome of the spin. However, number of coins played may affect the payout.
  • Know when to stop spinning. Decide on your bankroll before you sit down at a machine. When that money is gone it’s time to go.
  • Decide when to move on. If you don’t win a payout in a certain number of spins (say 6 or 8 or 10 etc.) then move on to another machine.
  • The loosest slots are often in high traffic areas. Look for loose slots near the cashier, main casino aisles, restaurants, and shops.
  • Despite popular opinion, casinos do not hide their best paying machines. It’s in their best interest for people to see winners.
  • Use your player’s card. You can get a lot of great free stuff with a player’s card and it only takes a couple minutes to get one.
  • Don’t forget to take your player’s card when you leave. If you do you can usually get a new one from the casino with your balance intact.
  • Tip the dealers $5/hr., and the cocktail waitresses $1 every drink or two.
  • When you play either slots or table games the casino will reward you with buffets, show tickets, or room discounts.
  • Set aside half your win when you win big, and never gamble it, so you have a guaranteed win.
  • Most casinos offer free lessons on a variety of games – craps, pokers, roulette and more. Check out for free lessons at your casino.
  • Payout odds vary from casino to casino. Check with the dealer or tabletop to confirm your odds prior to playing.

Why You Need Your Own Personal Casino Host

  • February 24, 2017
  • By admin
  • In Uncategorized
  • Comments Off on Why You Need Your Own Personal Casino Host

A Casino Host is your best resource for getting what you want when staying and/or gambling at a resort. Within a casino there are many versions of the casino host with each playing a specific role for the hotel. Examples of hosts include: a slot host, a credit host, a marketing executive, player development executive, and many, many more. A commonality among each host however, is the need to get gamblers into the casino and to service them within their department once gaming.

Gore Gaming Hosts however, work as your personal casino host for each of the casinos we visit across the country and throughout the world. Our hosts wear multiple hats, allowing them to successfully work within the multiple branches of a casino. This allows you to receive the best deals, comps and rewards. Making your stay more enjoyable by allowing you to concentrate more on why you came to the casino in the first place.

Having to deal with a casino’s host can be overwhelming and not worth the hassle. These feelings can be exemplified when working with a host for the first time, especially when the casino won’t offer you any comps until your next trip. As frustrating as it may seem, it’s important to keep in mind that comps are a privilege and not a right. A player’s comps are solely based on their credit line and gamboling history. Additionally, comps may differ from casino to casino. While working with higher-end casinos obviously, comps are more difficult to acquire.

As with any new relationship, make sure to provide your Gore Gaming host an accurate depiction of your playing habits. If this happens to be your first trip to a particular casino, let your Gore Gaming host know much of a credit line you would like to establish. Doing so improves the chances of your Gore Gaming host  accommodating your needs.

Gore Gaming takes the hassle out of dealing with casinos. Our team builds a relationship with the casino so you don’t have to. This isn’t just true of the resorts in Las Vegas, we build these relationships at casinos throughout the world. By working with a Gore Gaming host you’re choosing to work with a host who will grow to know your individual wants and needs, and will be able to accommodate those needs at every casino.  You can trust that your Gore Gaming host will take care of you no matter where you are at and where you want to go. Work with Gore Gaming to secure a good time on your next trip.

Ten Commandments of Gaming

This is a great piece from one of the most renowned gamblers in the industry, Michael “The Wizard of Odds” Shackleford. Michael has published the 10 Commandments in several books including Gambling 102. This particular version is from his website WizardofOdds.com

1) Thou shalt not cheat.

No explanation necessary.

2) Thou shalt honor thy gambling debts.

A true gentleman honors his debts, especially gambling debts. When making a bet with another person you are putting your honor on the line. If you lose, you pay. No excuses!

3) Thou shalt expect to lose.

The Las Vegas Strip was not built by winners. Even with good rules and strategy the odds will usually be in the casino’s favor. So don’t get mad if you lose. Think of it as the price you pay for entertainment.

4) Thou shalt trust the odds, not hunches.

If you want to maximize your odds believe in mathematically proven strategies, not hunches. If hunches are so great why are there so many psychics working the Boardwalk in Atlantic City as opposed to playing?

5) Thou shalt not over bet thy bankroll.

Determine what you can safely afford to spend before you gamble. Stick to your limits and don’t gamble with money you need for necessities.

6) Thou shalt not believe in betting systems.

For every one legitimate gambling writer there are a hundred charlatans trying to sell worthless betting systems promising an easy way to beat the casinos. I know it sounds like a cliché, but if it sounds too good to be true it probably is.

7) Thou shalt not hedge thy bets.

Hedge bets usually carry a high house edge. For example, never take insurance in blackjack, never bet the any in craps or any seven in craps. However, exceptions can be made when insuring life changing amounts of money.

8) Thou shalt covet good rules.

Rules vary from casino to casino. To improve your odds know good rules from bad and then seek out the best rules possible.

9) Thou shalt not make side bets.

Side bets are sucker bets. Period.

10) Thou shalt have good gambling etiquette.

Gambling is a lot more fun when people are polite and respect each other. It is also good etiquette to tip for good service.

Casino Marketing 101

As a 20 year gaming veteran and casino executive, our CEO Mark Gore understands that understanding the correlation between house advantage and the theoretical win that the game produces. It is imperative to understand the variables that affect a casino’s overall hold percentage, the negative and positive cycles of gaming, and the absolute reasons as to why a particular cycle is occurring.

Executives often get house advantage and hold percentage mixed up or think they are the same thing. Games are designed with a house advantage or a built-in edge. This means that the game will, over time, perform exactly the way it was designed to perform. The hold percentage of a game however, can be manipulated by several factors, thus making the game a moving target. Any given game generates a theoretical win for the casino, this is how a casino creates its comps and what all casino marketing programs should be based off.

Great casino marketing executives know how theoretical win is calculated and how it correlates with a game’s house advantage.

Common sense would lead me to believe that those involved in casino operations are aware of the importance that house advantage plays in table-game revenue. As such, it seems that a casino executive should be able to communicate the THEO or percentages easily and efficiently with no margin of error. These traits should be expected and maintained. Unfortunately however, many casino marketing executives cannot do this as they believe it is not within their scope of duties. Gore Gaming says it’s time to learn.

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